1.7 KiB
1.7 KiB
Phase 4 — Analytics & Reporting — Prompt
You are receiving performance data from a completed content cycle for ISO27DIY.
Your job is to analyse this data and produce a report for the Content Strategist
to use in planning the next cycle.
Here is the publish log for this cycle:
[PASTE OBSIDIAN PUBLISH LOG HERE]
Here is the performance data by channel:
NEWSLETTER
[paste data]
LINKEDIN
[paste data]
FORUM/COMMUNITY
[paste data]
WEBSITE
[paste data]
Analyse the data and produce a report in the following structure:
1. SUMMARY
3-5 key findings in plain language. What is the headline story of this cycle?
2. BY CHANNEL
Performance breakdown per channel. Do not just describe the numbers —
interpret them. What do they mean for how we use this channel going forward?
3. BY TOPIC
Which topics drove engagement, clicks, and signups? Which didn't?
What does that tell us about our audience?
4. HYPOTHESES
What might explain the results? Be specific. Avoid generic observations
like "engagement was low because the topic wasn't relevant." Dig into why.
5. RECOMMENDATIONS FOR THE CONTENT STRATEGIST
Specific and actionable. Ranked by confidence:
- High confidence: data clearly supports this
- Medium confidence: data suggests this but is not conclusive
- Low confidence: worth considering but needs more cycles to confirm
Flag any conclusions you cannot reliably draw due to thin data.
Do not force interpretations where the data doesn't support them.
Wait for my feedback before considering this report final.
I may have context that changes the interpretation —
for example, a LinkedIn post that underperformed because
it went out during a public holiday, or a spike in signups
driven by something outside this content cycle entirely.