# UTM coding scheme
*overzicht xlsx onderaan deze note*

Alle waarden: **lowercase**, **koppeltekens** als scheidingsteken, geen spaties.
## utm_source — kanaal

| Waarde         | Kanaal             |
| -------------- | ------------------ |
| `linkedin`     | LinkedIn           |
| `reddit`       | Reddit             |
| `newsletter`   | E-mail nieuwsbrief |
| `devto`        | Dev.to             |
| `hashnode`     | Hashnode           |
| `producthunt`  | Product Hunt       |
| `indiehackers` | Indie Hackers      |

## utm_medium — type uiting

| Waarde | Type |
|--------|------|
| `article` | Lang artikel of post |
| `post` | Korte post of update |
| `comment` | Comment of reactie |
| `bio` | Profiel- of biolink |
| `ad` | Betaalde advertentie |

## utm_campaign — thema + kwartaal

| Waarde | Omschrijving |
|--------|-------------|
| `iso27001-basics-q2-2026` | ISO 27001 basics — Q2 2026 |
| `smb-compliance-q2-2026` | MKB compliance — Q2 2026 |
| `tool-launch-q2-2026` | Tool/template lancering — Q2 2026 |
| `evergreen` | Altijd-actieve links (bio, profiel) |

## utm_content — specifieke CTA

| Waarde | CTA |
|--------|-----|
| `cta-signup` | Primaire CTA — aanmelden / gratis proberen |
| `cta-download` | Tool of template downloaden |
| `cta-read` | Artikel lezen |
| `cta-home` | Homepage link |
| `cta-inpost` | Link in de post zelf |
| `cta-comment` | Link in een comment |

## VoorbeeldURLs

```
# LinkedIn bio (evergreen)
https://iso27diy.com/?utm_source=linkedin&utm_medium=bio&utm_campaign=evergreen&utm_content=cta-home

# LinkedIn artikel — signup CTA
https://iso27diy.com/signup?utm_source=linkedin&utm_medium=article&utm_campaign=iso27001-basics-q2-2026&utm_content=cta-signup

# Reddit comment
https://iso27diy.com/?utm_source=reddit&utm_medium=comment&utm_campaign=smb-compliance-q2-2026&utm_content=cta-comment

# Newsletter — tool download
https://iso27diy.com/tools?utm_source=newsletter&utm_medium=article&utm_campaign=tool-launch-q2-2026&utm_content=cta-download
```

## UTM overzicht

![[utm-tracker.xlsx]]