From a [LinkedIn post](https://www.linkedin.com/feed/update/urn:li:activity:7272490322453028864/) by [Mads Bundgaard Nielsen](https://www.linkedin.com/in/mbundgaard/)

1. Perform a Stakeholder analysis, mapping them on two dimensions:
	a) Strategic importance: Stakeholder can influence path to strategic objectives  
	b) Incident sensitivity: Negative reaction is influenced by your incidents.  
	- Note the important and sensitive stakeholders. 
	  
  2. Identify events that can impact your reputation with important stakeholders: breach, service disruption, delays, budget exceedance, ransomware, fraud, etc.
	- Bear in mind: Not all event types evoke the same reaction from the same stakeholder.  
	  
  3. List the possible impact from negative reactions (see notes for examples); Ask yourself “what would I see, if my reputation with `stakeholder` was diminished?”. 1-3 tangible metrics will probably immediately pop up, and if not, its probably not an important stakeholder after all.  
     
   4.  Identify levers: What actions (preemptive or reactive) are you able to take or plan? Probably only a handful. The good news is that your levers almost certainly mitigate >90% of the negative reputation outcomes.

![](../Sparks/Reputation%20Risk%20Analysis.jpeg)