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+## Writing Style — Richard / ISO27DIY
+
+**Tone** Direct and businesslike, without being cold. You write as someone who has done it themselves and takes the reader seriously. No inflated consultant-speak, no unnecessary politeness buffers.
+
+**Sentence structure** A preference for short, assertive sentences. You use the long sentence to explain, the short sentence to land the point. Contrast works well for you: "You document upfront — this is how we'll do it — and afterwards — this is what we did and what it produced."
+
+**Word choice** No jargon unless necessary, and when used, immediately explained. You use plain terms where possible, but don't shy away from industry-standard terminology (_top management_, _Statement of Applicability_, _risk owner_) where it's the accepted term. No woolly management language — you don't say "suboptimal"; you say "wrong order."
+
+**Structure** Step-by-step, but never mechanical. Each step has its own logic, which you briefly explain before instructing. You explicitly connect steps to each other ("the context analysis from step 2", "the risk score from step 6") — the reader never loses the thread.
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+**Figurative language** Sparing but precise. You choose images and expressions that everyone understands and that address exactly the right objection or expectation — no decoration for its own sake.
+
+**What you consistently avoid**
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+- Rhetorical questions as openers
+- Meta-commentary ("what I'm trying to say is...")
+- Repeating the headline in the introduction
+- False modesty or unnecessary hedging
+
+**Core character** Clear, honest, mildly opinionated. You are the guide who knows the route — not the consultant trying to impress.