Preparing to define a marketing campaign

Corpus/MoCs/iso27DIY-MoC.md

@@ -4,10 +4,10 @@ tags:
 - type/MoC
 ---
 ## Marketing source material
-[ISO27DIY Solution and Components](marketing/campaigns/ISO27DIY%20Solution%20and%20Components.md)
-[Value Proposition Canvas for iso27DIY](../../marketing/Value%20Proposition%20Canvas%20for%20iso27DIY.md)
-[Brand Values](marketing/campaigns/Brand%20Values.md)
-[FUD with Certification](marketing/campaigns/FUD%20with%20Certification.md)
+[ISO27DIY Solution and Components](../../marketing/branding/ISO27DIY%20Solution%20and%20Components.md)
+[Value Proposition Canvas for iso27DIY](../../marketing/branding/Value%20Proposition%20Canvas%20for%20iso27DIY.md)
+[Brand Values](../../marketing/branding/Brand%20Values.md)
+[FUD with Certification](../../marketing/branding/FUD%20with%20Certification.md)
 [PRD Product Requirements Document for iso27DYI](AuditGlue/PRD%20Product%20Requirements%20Document%20for%20iso27DYI.md)
 
 [iso27DIY Functional Diagram](AuditGlue/System%20alternative/iso27DIY%20Functional%20Diagram.canvas)
@@ -28,7 +28,6 @@ tags:
 [About ISO27DIY Policy Cards](../💡Permanent%20ideas/About%20ISO27DIY%20Policy%20Cards.md)
 
 ## Design
-[[ISO27DIY als LMS]]
 [Modules Canvas](../../AuditGlue/iso27DIY%20content%20modules.canvas)
 [About the flow](../💡Drafts%20and%20Ideas/About%20iso27diy/About%20the%20flow.md)
 [UI ideas](AuditGlue/System%20alternative/iso27DIY%20UI%20ideas.md)
@@ -41,14 +40,11 @@ tags:
 [Instruct an LLM on available tools](../🎇%20Sparks/Instruct%20an%20LLM%20on%20available%20tools.md)
 [LLM Prompt types](../🎇%20Sparks/LLM%20Prompt%20types.md)
 
-
 ## Content
 [ISO27DIY Videos list](../🧱%20Projects/iso27DIY%20mk%20I/ISO27DIY%20Videos%20list.md)
 
 ## Platform
-[Ontwikkelplan](../🎇%20Sparks/Ontwikkelplan.md)
 [Design Document for ISO 27001 Certification Support Online Service](../🎇%20Sparks/Design%20Document%20for%20ISO%2027001%20Certification%20Support%20Online%20Service.md)
-[[iso27DIY Customer Journey]]
 [Personae and Roles](../🎇%20Sparks/Personae%20and%20Roles.md)
 [TypeDB structure for ISO27DIY](../🎇%20Sparks/TypeDB%20structure%20for%20ISO27DIY.md)
 [Client segregation](../🎇%20Sparks/Client%20segregation.md)

Corpus/🎇 Sparks/Ontwikkelplan.md

@@ -1,19 +0,0 @@
----
-tags:  
-- project/iso27DIY/journey
----
-
-Benoem de stappen:
-- x
-- y
-- z
-
-Bij iedere stap:
-- wat wordt er toegevoegd aan het ISMS (dit is het richtsnoer)
-- welke vorm heeft dat (artefact)
-- Wat heb ik daarvoor nodig van de gebruiker / wat ga ik vragen
-- Wat ga ik de gebruiker uitleggen / leren
-- hoe produceer ik het artefact?
-
-Vergelijkende tabel van DIY, Templates, Consulting
-

marketing/branding/Brand Image Note.md

@@ -0,0 +1,4 @@
+# Brand Image Note
+
+[docx](iso27diy-brand-image-note.docx)
+

marketing/branding/website/homepage.md

@@ -1,7 +1,7 @@
 # HOMEPAGE – Get ready for ISO 27001 certification.
 **No consulting required.**
 
-[Start Your Free Trial](#) — *No credit card required*
+[Start Your Free Trial](homepage.md#) — *No credit card required*
 
 ---
 
@@ -73,11 +73,11 @@ Know where you stand before the real thing.
 
 PECB Certified Lead Auditor, by video call. 3-hour sessions — a full audit typically takes 4 sessions.
 
-[Book a pre-audit →](#)
+[Book a pre-audit →](homepage.md#)
 
 ### Expert video call — €49 per call
 Stuck? Get 30 minutes with a certified auditor.
 
 One-on-one with a PECB Certified Lead Auditor. No fluff, just answers.
 
-[Book a call →](#)
+[Book a call →](homepage.md#)