Moved Content Factory into repo
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Content Factory/Operational Workflow.md
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# Strategy Session
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# Operational Workflow
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The operational workflow is a cycle of 5 steps:
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1. Planning Session
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2. Research & Writing
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3. SEO Review, Channel Adaptation & Action List
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4. Publishing
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5. Analytics & Reporting
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*Within the different Agent Projects, start a fresh conversation for each cycle. Don't stack multiple briefs into one conversation — the drafts will bleed into each other and the note fetching becomes harder to track.*
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## Phase 1 — Planning Session
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Conversation with the Content Strategist to create an editorial plan for the coming period. **The result** is an approved editorial brief for each piece of content.
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[-> Prompt](Phase%201%20-%20Planning%20Session.md)
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Go back and forth until the full plan is agreed. Then say:
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_"The plan is approved. Now produce the final editorial brief for each piece."_
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The Strategist outputs one clean brief per piece, ready to hand to the Writer.
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## Phase 2 — Research & Writing
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The Writer picks up each brief and produces a first draft. For each piece it also flags: what claim needs a source, what angle is assumed vs. verified, and any questions for the Human where the brief was ambiguous.
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**The result** is a set of first drafts.
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[-> Prompt](Phase%202%20-%20Research%20&%20Writing.md)
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The Writer confirms which notes it fetched, then produces the draft with inline flags and the DRAFT NOTES section at the end. You review it and either:
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- Approve it and move it to the SEO & Distribution Project
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- Send it back with specific edits or directions: _"Rework the opening, it's too generic"_ or _"The section on risk assessment is thin, fetch note X and expand it"_
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- Resolve any VALIDATE or SOURCE NEEDED flags yourself by providing the missing information directly in the chat
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Once you're satisfied, say:
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_"Draft approved. This is ready for the SEO and Distribution Specialist."_
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Then paste the approved draft into the SEO & Distribution Project.
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## Phase 3 — SEO Review & Channel Adaptation
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The SEO & Distribution Specialist reviews each draft for on-page optimization (structure, headings, meta, internal links) and then adapts the core content into channel-specific formats:
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- A LinkedIn post (or sequence of posts)
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- A newsletter section or standalone issue
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- A forum/community version (less promotional, more contribution-framed)
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- Premium website content if applicable
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Each adaptation is a distinct asset, not just a copy-paste.
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Once satisfied, say: _"Approved. I will execute the action list."_
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[-> Prompt](Phase%203%20-%20SEO%20Review%20&%20Channel%20Adaptation.md)
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Output:
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- **SEO-optimized draft** — the revised version of the Writer's draft with SEO improvements applied
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- **Channel adaptations** — a standalone asset for each channel specified in the brief
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- **Action list** — the executable checklist telling you what to publish, where, and when
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## Phase 4 — Publishing
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The Human executes the action list.
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Published content across the channels specified in the action list. Logged in your Obsidian cycle log with:
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- What was published
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- Where
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- When
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- Any deviations from the action list (something you changed last minute, a channel you skipped, timing you shifted)
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That log is important — the Analytics agent will need it in Phase 5.
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Here's a template for the log:
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```
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## Publish Log — [Cycle date]
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### [Content title]
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- [ ] Newsletter — sent [date/time]
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- [ ] LinkedIn — posted [date/time] — [link]
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- [ ] Forum/community — posted [date/time] — [link]
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- [ ] Website — published [date/time] — [URL]
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Deviations from action list:
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[note anything you changed, skipped, or delayed and why]
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```
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## Phase 5 — Analytics & Reporting
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After a defined window following publication, you gather performance data from each channel and bring it to the Analytics agent. The agent interprets the data, identifies patterns, forms hypotheses, and produces a report structured for the Content Strategist to act on in the next cycle.
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**Output**
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A structured analytics report containing findings, interpretations, hypotheses, and ranked recommendations — ready to paste into the Content Strategist Project to open the next cycle.
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**Collect before running this phase**
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From each channel:
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- **Newsletter:** open rate, click rate, unsubscribes, replies
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- **LinkedIn:** impressions, engagement rate, clicks, follows gained
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- **Forum/community:** views, replies, upvotes, profile clicks
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- **Website:** pageviews, time on page, bounce rate, conversions (signups, clicks to product)
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Pull this from your respective platform dashboards and paste it in raw. The agent will make sense of it.
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[-> Prompt](Phase%204%20-%20Analytics%20&%20Reporting.md)
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---
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## The Loop
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The Analytics report feeds back into Phase 1. The strategy conversation in the next cycle starts with what the data said, not from a blank slate. Over time the Strategist builds a picture of what content actually moves the needle for ISO27DIY specifically — not just generic B2B content wisdom.
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