From 0f1efefc1d2c766f09c808bdc6e5d89b5942f66a Mon Sep 17 00:00:00 2001
From: Richard Kranendonk <rkranendonk@mac.com>
Date: Wed, 3 Jun 2026 14:25:30 +0200
Subject: [PATCH] Reorganized some notes

---
 Server@Hostinger/.DS_Store                    | Bin 6148 -> 0 bytes
 marketing/How Paperless.io attracted users.md |  23 -----------
 .../The Psychology Behind SaaS Pricing.md     |  37 ------------------
 .../branding/website-color-scheme.md          |   0
 .../branding/website-design-overview.md       |   0
 .../{branding => proposition}/Channels.md     |   0
 .../{branding => proposition}/Doelgroepen.md  |   0
 marketing/{ => proposition}/Elevator Pitch.md |   2 +-
 ...The goal should not be the certificate..md |   0
 ...posts-dashboard.md => content-calendar.md} |   4 +-
 .../posts}/promoting-9-steps.md               |  29 ++++++++++++++
 .../9-stappen-naar-ISO-27001-certificering.md |   0
 .../website}/9-steps-alternatieve-titel.md    |   0
 .../9-steps-to-ISO-27001-Certification.md     |   0
 .../website/homepage-content.md}              |   6 +--
 .../website}/tsw-manifesto.md                 |   0
 .../Hostinger How-to's.md                     |   0
 .../VPS administration.md                     |   0
 .../VPS install playbook.md                   |   0
 .../VPS security.md                           |   0
 .../VPS specs.md                              |   0
 .../VPS stack.md                              |   0
 .../Bulma and SASS typography control.md      |   0
 .../Bulma frontend components.md              |   0
 .../Working a Hugo website.md                 |   0
 25 files changed, 35 insertions(+), 66 deletions(-)
 delete mode 100644 Server@Hostinger/.DS_Store
 delete mode 100644 marketing/How Paperless.io attracted users.md
 delete mode 100644 marketing/The Psychology Behind SaaS Pricing.md
 rename Website/ISO27DIY Website color scheme.md => marketing/branding/website-color-scheme.md (100%)
 rename Website/design-overview.md => marketing/branding/website-design-overview.md (100%)
 rename marketing/{branding => proposition}/Channels.md (100%)
 rename marketing/{branding => proposition}/Doelgroepen.md (100%)
 rename marketing/{ => proposition}/Elevator Pitch.md (90%)
 rename marketing/{ => publications/Scratch file}/The goal should not be the certificate..md (100%)
 rename marketing/publications/{posts-dashboard.md => content-calendar.md} (99%)
 rename marketing/{branding/website/blog => publications/posts}/promoting-9-steps.md (86%)
 rename marketing/{branding/website/blog => publications/website}/9-stappen-naar-ISO-27001-certificering.md (100%)
 rename marketing/{branding/website/blog => publications/website}/9-steps-alternatieve-titel.md (100%)
 rename marketing/{branding/website/blog => publications/website}/9-steps-to-ISO-27001-Certification.md (100%)
 rename marketing/{branding/website/homepage.md => publications/website/homepage-content.md} (94%)
 rename marketing/{branding/website/blog => publications/website}/tsw-manifesto.md (100%)
 rename {Server@Hostinger => vps@hostinger}/Hostinger How-to's.md (100%)
 rename {Server@Hostinger => vps@hostinger}/VPS administration.md (100%)
 rename {Server@Hostinger => vps@hostinger}/VPS install playbook.md (100%)
 rename {Server@Hostinger => vps@hostinger}/VPS security.md (100%)
 rename {Server@Hostinger => vps@hostinger}/VPS specs.md (100%)
 rename {Server@Hostinger => vps@hostinger}/VPS stack.md (100%)
 rename {Website/Code => website-code}/Bulma and SASS typography control.md (100%)
 rename {Website/Code => website-code}/Bulma frontend components.md (100%)
 rename {Website/Code => website-code}/Working a Hugo website.md (100%)

diff --git a/Server@Hostinger/.DS_Store b/Server@Hostinger/.DS_Store
deleted file mode 100644
index 9cbeed0b832c1614c311af05d5090bffca9b817f..0000000000000000000000000000000000000000
GIT binary patch
literal 0
HcmV?d00001

literal 6148
zcmeHKy-LJj5S-O34s5OwEWalZe1mYDy>MWyn8qRscey^DukGxQVhF-j7BUOFlW()L
zAyZ_t0Bn2e?|=<}HQf;(9+u|!-4}LI86(o!;~6~$yyA_1o;mj#k9fcyZN@)h#DSTS
zz24dJmYw^TVHi)x@o-*qRY?IUAO)m=6p#W71$_3>)>ny&Qa}nwfo}!;`_Sl)UE!1%
zpALpt0f;N6!+0IL1hIL7*cDER%+M^U#H3oS7?yPATh(=iQ)1F#wR~7T*=j?vcsl#H
zD2H{4ic&xd%oVuI<HqOzJ^h#ce@@a#3P^!}rGTw=``wnWRI_#Qaz1Mt{fYi%tc`Mp
l7{$aG#XR^ZzWGtt{F?W>!YMK6%m<yQ9|6}zCI$XNfloF^7}Ed%

diff --git a/marketing/How Paperless.io attracted users.md b/marketing/How Paperless.io attracted users.md
deleted file mode 100644
index 13ccc99..0000000
--- a/marketing/How Paperless.io attracted users.md	
+++ /dev/null
@@ -1,23 +0,0 @@
-Source: [Indie Hackers](https://www.indiehackers.com/post/on-building-growing-a-document-automation-saas-to-2k-mrr-8abc4b43d8?utm_campaign=post-8abc4b43d8&utm_medium=email&utm_source=ih-series-growth-acquisition)
-Interviewee: [Jacob Engels](https://www.linkedin.com/in/jacob-engels-1166b5146/)
-
-## How have you attracted users and grown Paperless?
-
-Our first channel was cold email outreach. We created a pretty incredible process of finding leads on LinkedIn, enriching data via a personal assistant and then personalizing outreach at scale. We had opening rates of up to 80%, reply rates of ~40-45% and this was just crazy. We also tested various industries and verticals to see where we could find the biggest traction.
-
-In more detail:
-
-We were using the LinkedIn Sales Navigator to build solid lists of interesting contacts. Trying different batches of leads (company size and industry) helped us come up with around 30 different target groups we were contacting.
-
-Through Phantombuster we were exporting those contacts into an Excel File. Our personal assistant later searched for the email addresses with different tools such as [Hunter.io](https://click.pstmrk.it/2m/Hunter.io/pxBB3ScN/g09c/b1wYDVrXAZ/LU1yOEJIQ0N4MjlMa2ZJUzBJYW0 "https://click.pstmrk.it/2m/Hunter.io/pxBB3ScN/g09c/b1wYDVrXAZ/LU1yOEJIQ0N4MjlMa2ZJUzBJYW0") Rocketreach, Leadleaper, Name2email, SalesQl, Signal Hire, Snovio and Clearbit.
-
-The final Leads + email addresses were exported to a sales automation tool named [Klenty.com](https://click.pstmrk.it/2m/Klenty.com/qBBB3ScN/g09c/oeoAOd4Ntu/LU1yOEJIQ0N4MjlMa2ZJUzBJYW0). WIth simple A/B/C Tests we were steadily finding out which headlines and what content prompts leads to answer our emails. Four simple rules helped us achieve those crazy high numbers:
-
-KISS - Keep it simple and stupid.  
-Nail the tone - Don’t smell like a salesman or marketeer  
-Simple yes/no CTA  
-Follow-Up x3
-
-Depending on the answer and considering the Self-SignUp was not yet ready we were pushing hard for a 30 min call to generate insights and create a need/urgency. In the call, it was all about asking the right questions, but that’s worth another story :)
-
-Initially, we let our early access users into our platform in exchange for feedback. Some of them converted to paid customers and we’re still heavily focused on interviewing and speaking with these early adopters to really nail our positioning, find product-market-fit and determine our best customers worth focusing on.
\ No newline at end of file
diff --git a/marketing/The Psychology Behind SaaS Pricing.md b/marketing/The Psychology Behind SaaS Pricing.md
deleted file mode 100644
index 9e533ca..0000000
--- a/marketing/The Psychology Behind SaaS Pricing.md	
+++ /dev/null
@@ -1,37 +0,0 @@
----
-title: "The Psychology Behind SaaS Pricing That Most Founders Completely Miss"
-source: "https://www.reddit.com/r/SaaS/comments/1lh0e56/the_psychology_behind_saas_pricing_that_most/?share_id=CYg0pG3jXWObUQLzVP5od&utm_content=2&utm_medium=ios_app&utm_name=iossmf&utm_source=share&utm_term=22"
-author:
-  - "[[Sea_Reputation_906]]"
-published: 2025-06-21
-created: 2025-06-23
-description:
-tags:
-  - "clippings"
----
-
-**The anchoring effect: show your expensive plan first**
-
-When you show your expensive plan first, it makes everything else seem like a bargain. Had a client who was struggling with conversions until we reordered their pricing page to show the premium plan first. Suddenly their middle tier started selling like crazy. People saw the $199/mo plan and thought "well $79 is a steal compared to that!"
-
-**Freemium gets you freeloaders**
-
-One client had 10,000+ free users but only like 12 paying customers. Their free plan was way too generous. Another client ditched freemium entirely, switched to a 14-day trial and hit $25K MRR in under 6 months. The difference? People actually had to make a decision instead of sitting in free-user purgatory forever.
-
-**The $9.99 thing actually works**
-
-Harvard Business School found that a 1% improvement in pricing can lead to an 11% increase in profit. We've tested this with multiple clients and charm pricing consistently outperforms round numbers.
-
-**Simpler is always better**
-
-If your pricing page needs an FAQ section to explain it, you've already lost. Most users won't email to ask questions about your pricing, they'll just bounce. Keep it stupid simple: 2-3 plans max, clear names, bullet points.
-
-**Higher prices can increase demand (seriously)**
-
-When you hide your top-tier pricing behind a "contact us" button, it creates weird FOMO for big customers. They imagine they're missing out on some special features. Enterprise leads literally tripled for one client after making this change.
-
-I see so many founders pricing based on competitors or their costs instead of psychology. The data is clear tho - understanding how people perceive pricing matters way more than your actual costs.
-
-What pricing experiments have you guys tried? Anything that surprised you?
-
-(P.S. If you need help building your MVP, DM me. Been getting a ton of requests lately, happy to chat.)
diff --git a/Website/ISO27DIY Website color scheme.md b/marketing/branding/website-color-scheme.md
similarity index 100%
rename from Website/ISO27DIY Website color scheme.md
rename to marketing/branding/website-color-scheme.md
diff --git a/Website/design-overview.md b/marketing/branding/website-design-overview.md
similarity index 100%
rename from Website/design-overview.md
rename to marketing/branding/website-design-overview.md
diff --git a/marketing/branding/Channels.md b/marketing/proposition/Channels.md
similarity index 100%
rename from marketing/branding/Channels.md
rename to marketing/proposition/Channels.md
diff --git a/marketing/branding/Doelgroepen.md b/marketing/proposition/Doelgroepen.md
similarity index 100%
rename from marketing/branding/Doelgroepen.md
rename to marketing/proposition/Doelgroepen.md
diff --git a/marketing/Elevator Pitch.md b/marketing/proposition/Elevator Pitch.md
similarity index 90%
rename from marketing/Elevator Pitch.md
rename to marketing/proposition/Elevator Pitch.md
index ff314f0..143efbe 100644
--- a/marketing/Elevator Pitch.md	
+++ b/marketing/proposition/Elevator Pitch.md	
@@ -11,4 +11,4 @@ Additional resources and support are available on the iso27diy.com website.
 * No need for external consultants or expensive software
 
 
-See also [ISO27DIY benefits](../AuditGlue/ISO27DIY%20benefits.md)
\ No newline at end of file
+See also [ISO27DIY benefits](../../AuditGlue/ISO27DIY%20benefits.md)
\ No newline at end of file
diff --git a/marketing/The goal should not be the certificate..md b/marketing/publications/Scratch file/The goal should not be the certificate..md
similarity index 100%
rename from marketing/The goal should not be the certificate..md
rename to marketing/publications/Scratch file/The goal should not be the certificate..md
diff --git a/marketing/publications/posts-dashboard.md b/marketing/publications/content-calendar.md
similarity index 99%
rename from marketing/publications/posts-dashboard.md
rename to marketing/publications/content-calendar.md
index c5a75c5..6a070b4 100644
--- a/marketing/publications/posts-dashboard.md
+++ b/marketing/publications/content-calendar.md
@@ -1,10 +1,10 @@
 ---
-title: "Posts Dashboard"
+title: Content Calendar
 notetype: other
 tags: []
 ---
 
-# Posts Dashboard
+# Content Calendar
 
 ```dataviewjs
 // ─── CONFIG ──────────────────────────────────────────────────────────────────
diff --git a/marketing/branding/website/blog/promoting-9-steps.md b/marketing/publications/posts/promoting-9-steps.md
similarity index 86%
rename from marketing/branding/website/blog/promoting-9-steps.md
rename to marketing/publications/posts/promoting-9-steps.md
index 9e2fa2f..3a5aad3 100644
--- a/marketing/branding/website/blog/promoting-9-steps.md
+++ b/marketing/publications/posts/promoting-9-steps.md
@@ -1,3 +1,32 @@
+---
+title: "Promotie: In 9 stappen naar ISO 27001-certificering"
+language: nl
+
+proposition: iso27diy
+
+audience:
+  - leadership
+
+channels:
+  - linkedin
+  - newsletter
+linkedin-account: personal
+
+content-type:
+  - post
+
+status: draft
+
+source-notes:
+  - "[[iso27DIY-mkII/Website/Content/blog/9-stappen-naar-ISO-27001-certificering.md]]"
+
+notetype: publication
+isotags:
+  - C.6.1.2
+  - C.6.1.3
+tags: []
+---
+
 # Promotie: "In 9 stappen naar ISO 27001-certificering"
 
 ## Blogpost
diff --git a/marketing/branding/website/blog/9-stappen-naar-ISO-27001-certificering.md b/marketing/publications/website/9-stappen-naar-ISO-27001-certificering.md
similarity index 100%
rename from marketing/branding/website/blog/9-stappen-naar-ISO-27001-certificering.md
rename to marketing/publications/website/9-stappen-naar-ISO-27001-certificering.md
diff --git a/marketing/branding/website/blog/9-steps-alternatieve-titel.md b/marketing/publications/website/9-steps-alternatieve-titel.md
similarity index 100%
rename from marketing/branding/website/blog/9-steps-alternatieve-titel.md
rename to marketing/publications/website/9-steps-alternatieve-titel.md
diff --git a/marketing/branding/website/blog/9-steps-to-ISO-27001-Certification.md b/marketing/publications/website/9-steps-to-ISO-27001-Certification.md
similarity index 100%
rename from marketing/branding/website/blog/9-steps-to-ISO-27001-Certification.md
rename to marketing/publications/website/9-steps-to-ISO-27001-Certification.md
diff --git a/marketing/branding/website/homepage.md b/marketing/publications/website/homepage-content.md
similarity index 94%
rename from marketing/branding/website/homepage.md
rename to marketing/publications/website/homepage-content.md
index 11dfc41..6488c2e 100644
--- a/marketing/branding/website/homepage.md
+++ b/marketing/publications/website/homepage-content.md
@@ -1,7 +1,7 @@
 # HOMEPAGE – Get ready for ISO 27001 certification.
 **No consulting required.**
 
-[Start Your Free Trial](homepage.md#) — *No credit card required*
+[Start Your Free Trial](homepage-content.md#) — *No credit card required*
 
 ---
 
@@ -73,11 +73,11 @@ Know where you stand before the real thing.
 
 PECB Certified Lead Auditor, by video call. 3-hour sessions — a full audit typically takes 4 sessions.
 
-[Book a pre-audit →](homepage.md#)
+[Book a pre-audit →](homepage-content.md#)
 
 ### Expert video call — €49 per call
 Stuck? Get 30 minutes with a certified auditor.
 
 One-on-one with a PECB Certified Lead Auditor. No fluff, just answers.
 
-[Book a call →](homepage.md#)
+[Book a call →](homepage-content.md#)
diff --git a/marketing/branding/website/blog/tsw-manifesto.md b/marketing/publications/website/tsw-manifesto.md
similarity index 100%
rename from marketing/branding/website/blog/tsw-manifesto.md
rename to marketing/publications/website/tsw-manifesto.md
diff --git a/Server@Hostinger/Hostinger How-to's.md b/vps@hostinger/Hostinger How-to's.md
similarity index 100%
rename from Server@Hostinger/Hostinger How-to's.md
rename to vps@hostinger/Hostinger How-to's.md
diff --git a/Server@Hostinger/VPS administration.md b/vps@hostinger/VPS administration.md
similarity index 100%
rename from Server@Hostinger/VPS administration.md
rename to vps@hostinger/VPS administration.md
diff --git a/Server@Hostinger/VPS install playbook.md b/vps@hostinger/VPS install playbook.md
similarity index 100%
rename from Server@Hostinger/VPS install playbook.md
rename to vps@hostinger/VPS install playbook.md
diff --git a/Server@Hostinger/VPS security.md b/vps@hostinger/VPS security.md
similarity index 100%
rename from Server@Hostinger/VPS security.md
rename to vps@hostinger/VPS security.md
diff --git a/Server@Hostinger/VPS specs.md b/vps@hostinger/VPS specs.md
similarity index 100%
rename from Server@Hostinger/VPS specs.md
rename to vps@hostinger/VPS specs.md
diff --git a/Server@Hostinger/VPS stack.md b/vps@hostinger/VPS stack.md
similarity index 100%
rename from Server@Hostinger/VPS stack.md
rename to vps@hostinger/VPS stack.md
diff --git a/Website/Code/Bulma and SASS typography control.md b/website-code/Bulma and SASS typography control.md
similarity index 100%
rename from Website/Code/Bulma and SASS typography control.md
rename to website-code/Bulma and SASS typography control.md
diff --git a/Website/Code/Bulma frontend components.md b/website-code/Bulma frontend components.md
similarity index 100%
rename from Website/Code/Bulma frontend components.md
rename to website-code/Bulma frontend components.md
diff --git a/Website/Code/Working a Hugo website.md b/website-code/Working a Hugo website.md
similarity index 100%
rename from Website/Code/Working a Hugo website.md
rename to website-code/Working a Hugo website.md