# Digital Markets Act (DMA)
The EU's DMA came into force on November 1, 2022, now moves into a six month implementation phase, and will start to apply on 2 May 2023. Following their designation, gatekeepers will have six months to comply with the requirements in the DMA, at the latest by 6 March 2024.
If those gatekeeper platforms don't comply, they can be fined of up to 10 per cent of the company's worldwide turnover, and up to 20 per cent in the case of repeat offenders.

The goal is to disrupt the "winner takes all" dynamic in markets, spec. digital platforms.

big platforms will be forced to "open up" their features by becoming APIs.

The requirements apply to so called "gatekeepers".

https://ec.europa.eu/info/strategy/priorities-2019-2024/europe-fit-digital-age/digital-markets-act-ensuring-fair-and-open-digital-markets_en

A Gatekeeper is a company that:
- has a strong economic position, significant impact on the internal market and is active in multiple EU countries
- has a strong intermediation position, meaning that it links a large user base to a large number of businesses
- has (or is about to have) an entrenched and durable position in the market, meaning that it is stable over time if the company met the two criteria above in each of the last three financial years

Gatekeeper platforms will have to:
- allow third parties to inter-operate with the gatekeeper’s own services in certain specific situations
- allow their business users to access the data that they generate in their use of the gatekeeper’s platform
- provide companies advertising on their platform with the tools and information necessary for advertisers and publishers to carry out their own independent verification of their advertisements hosted by the gatekeeper
- allow their business users to promote their offer and conclude contracts with their customers outside the gatekeeper’s platform

Gatekeeper platforms may no longer:
- treat services and products offered by the gatekeeper itself more favourably in ranking than similar services or products offered by third parties on the gatekeeper's platform
- prevent consumers from linking up to businesses outside their platforms
- prevent users from un-installing any pre-installed software or app if they wish so
- track end users outside of the gatekeepers' core platform service for the purpose of targeted advertising, without effective consent having been granted


https://www.skadden.com/insights/publications/2022/10/eu-digital-markets-act-enters-into-force